Opportunity signals
What’s working, what’s rising, what changed
The public unit is an opportunity card: a short, dated signal with provenance and a practical takeaway for operators. Full briefs wrap clusters when the story needs context.
Card shape
- Headline — what changed or what’s rising
- Where — country, city, or channel when known
- Evidence — facts or theme cluster with links
- Opportunity — what to try or avoid
- As-of date — always
On the site now
Briefs and the data inventory ship first. Structured opportunity cards land next on this page — same desk, clearer packaging for SMBs and marketers.